The Middle East, particularly Dubai, has long been a beacon of luxury, opulence, and enchanting scents. In recent years, perfume brands from the region have captivated the global fragrance industry, blending traditional oriental richness with modern sophistication. Leading this transformative wave is My Perfumes Group, one of the UAE’s most prominent and influential perfume houses. With a legacy spanning three decades, the group has consistently redefined excellence in perfumery and packaging, earning a reputation for quality, creativity, and customer satisfaction. In an exclusive interview, Mustafa Firoz, Managing Director of My Perfumes Group, shared insights into the brand’s global expansion, its upcoming launches at Beautyworld Middle East 2025, and his vision for the future of the UAE fragrance industry. The success of Middle Eastern perfumes is rooted in the UAE’s visionary ecosystem, which fosters innovation and excellence. Stringent production laws ensure that ‘Made in UAE’ is synonymous with quality and trust. My Perfumes Group has capitalized on this foundation, offering fragrances that combine oriental mystique, premium ingredients, and competitive pricing. The group’s expertise spans the entire value chain, from manufacturing and global distribution to luxury retail, franchise operations, private labeling, and international licensing. Its portfolio includes renowned brands like Arabiyat, Otoori, and My Perfumes Select, alongside licensing partnerships with global icons such as FC Barcelona, Juventus, and Chupa Chups. With products sold in over 90 countries, the group is scaling production to meet rising demand, aiming to produce 30 million bottles by 2026. The year 2025 has been exceptional for My Perfumes, with six fragrances from its Arabiyat Prestige line going viral globally. Looking ahead, the group plans to unveil 15 new references at Beautyworld Middle East, including the highly anticipated Arabiyat Sugar collection. By 2030, My Perfumes Group aims to expand its global footprint, driven by innovation, quality, and customer trust.