The UAE Media Council has announced an extension to the registration deadline for the Advertiser Permit, a regulatory measure introduced in July 2025 to enhance transparency, professionalism, and consumer protection in digital advertising. Originally set to take effect later this month, the new deadline for registration is now January 31, 2026. This permit is mandatory for anyone sharing advertisements, whether paid or unpaid, on social media platforms, websites, or apps. The permit is valid for one year and must be renewed annually. Failure to renew within 30 days of expiration will result in cancellation. Applicants must be at least 18 years old, with exceptions for minors requiring a legal guardian to hold the activity licence. UAE citizens and residents must obtain a trade licence in electronic media, while visitors can secure the permit through a licensed agency within the country. This initiative underscores the UAE’s commitment to regulating the digital advertising landscape, ensuring ethical practices and safeguarding consumer interests.