Tanishq, India’s renowned jewellery brand under the Tata Group, is bringing the essence of ‘India Wali Diwali’ to the UAE and GCC regions this festive season. The brand has unveiled a vibrant campaign that encapsulates the traditions, emotions, and togetherness of Diwali, making it a celebration of love, laughter, and legacy. The campaign aims to recreate the sights, sounds, and soul of an Indian Diwali, ensuring that the festive spirit resonates with people, no matter where they are. From the glow of diyas to the shimmer of gold, Tanishq’s initiative is a heartfelt tribute to the cherished moments that make Diwali special. To enhance the festive experience, Tanishq has introduced exclusive offers, including savings on gold and diamond jewellery, zero deductions on gold exchange, and advance booking benefits to safeguard against rising gold prices. These limited-time promotions are designed to make festive shopping more rewarding, encouraging customers to invest in meaningful pieces that carry lasting value. Aditya Kejriwal, head of marketing for Titan Company Limited’s international business, emphasized that Diwali is more than a festival—it’s an emotion that connects people to their roots and to each other. The ‘India Wali Diwali’ campaign reflects this sentiment, celebrating the idea that the spirit of Diwali transcends geographical boundaries. The campaign is supported by a festive film that captures moments of joy, belonging, and shared celebration, reinforcing Tanishq’s belief that jewellery is not just adornment but a symbol of love and connection. The brand’s festive collection features designs that embody Diwali’s optimism and elegance, crafted with timeless artistry and intricate detailing. Each piece is designed to evoke the beauty of connection, whether as a gift for a loved one or a celebration of one’s personal journey.