Mixue Ice Cream and Tea, the world’s largest fast-food chain by store count, is poised to open its first U.S. location in New York City. This move underscores the Chinese beverage giant’s ambitious global expansion strategy. With 46,479 stores worldwide, including 41,584 in China and a significant presence in Southeast Asia, Mixue is now targeting the lucrative U.S. market. The new store, located at 266 Canal Street in Tribeca, spans 195 square meters and is part of a 10-year lease agreement. While the exact opening date remains undisclosed, the store was still vacant as of September 22. The brand, known for its affordable offerings like bubble tea, ice cream, and coffee, has gained popularity among budget-conscious consumers, particularly students. Mixue’s success is attributed to its value-for-money pricing, rapid innovation, and strong digital engagement. The company’s expansion follows the footsteps of other Chinese brands like HeyTea and Luckin Coffee, which have also ventured into the U.S. market. Jacob Cooke, CEO of WPIC Marketing + Technologies, highlighted Mixue’s ability to connect with digital-native consumers through social-first marketing and viral content. Founded in 1997 by Zhang Hongchao, Mixue has grown from a small shaved ice stall in Zhengzhou to a global powerhouse valued at $8.1 billion. The company’s franchising model and innovative drink offerings, such as Mango Oats Jasmine Tea and Coconut Jelly Milk Tea, have fueled its rapid growth. As Mixue enters the U.S., it aims to challenge established brands like McDonald’s and Starbucks, leveraging its affordability and digital-savvy approach.