Netflix has taken a significant step toward cultural inclusivity by introducing Irish-language subtitles for its new series, *House of Guinness*. This marks the first time the streaming giant has incorporated Irish subtitles into one of its productions. The series, which delves into the storied history of the Guinness family and their iconic brewery, has been lauded as a positive move by Irish language advocates. The decision underscores Netflix’s commitment to supporting Ireland’s creative sector and its diverse audience. Linda Ervine, manager of the Irish language project Turas in east Belfast, described the initiative as ‘very positive’ and symbolic of the growing demand for the language. She emphasized the importance of offering viewers the choice to engage with content in both English and Irish. Póilín Nic Géidigh, a broadcaster and Irish language speaker from County Donegal, echoed this sentiment, calling it ‘a good step in the right direction’ and expressing hope that other companies would follow suit. Mary Delargy from Cultúrlann Uí Chanáin, an Irish language cultural organization, expressed her delight, noting that the move recognizes the power and significance of the Irish language on a global scale. Steven Knight, the creator of *House of Guinness*, highlighted the importance of the Irish language to the country’s cultural identity, stating that the subtitles allow the series to celebrate Ireland’s heritage. The show, set in 19th-century Dublin and New York, explores the legacy of Sir Benjamin Guinness and the impact of his will on his four children. Featuring a talented cast of Irish actors, the series is part of Netflix’s broader efforts to highlight Irish culture and history. This initiative not only enhances accessibility for Irish-speaking viewers but also amplifies the global recognition of Ireland’s rich linguistic and cultural heritage.