In a significant move to foster a positive digital environment, the UAE Media Council has introduced a new platform named ‘Amen,’ enabling residents to report media content that violates national standards. Launched on Tuesday, October 21, 2025, the initiative underscores the UAE’s commitment to maintaining a safe and respectful online space. The platform, whose name translates to ‘safe’ in Arabic, allows users to flag three categories of content: misleading, unsafe, and advertising. Misleading content includes false information or rumors, while unsafe content encompasses material that contradicts societal values or national culture. Advertising content refers to unauthorized or non-compliant advertisements. To report such content, users can visit amen.ae or download the A’men app, register via UAE Pass or as a guest, select the relevant category, and provide details through links, images, or voice notes. The UAE has stringent media standards, requiring all media individuals and institutions to respect Islamic beliefs, national symbols, and societal values. Violations can result in administrative fines, closure of media institutions, or revocation of licenses. This initiative aligns with the UAE’s broader efforts to regulate digital content, including the recent introduction of the ‘Advertiser Permit’ for social media platforms. By empowering residents to take an active role in content moderation, the UAE aims to safeguard its cultural heritage and promote social cohesion.