In an inspiring display of civic responsibility, UAE residents launched a nationwide cleanup campaign on December 3rd to address extensive littering left after the country’s 54th National Day celebrations. The movement gained momentum following a social media appeal by Sheikha Shamma Al Nahyan, President and CEO of Frontier25, who expressed heartfelt disappointment at the state of public spaces.
The initiative, dubbed “Pride into Action,” was rapidly organized in collaboration with Tadweer (Abu Dhabi Waste Management Company) and saw remarkable community participation. Volunteers from diverse backgrounds—including citizens, expatriates, families, and corporate teams—converged at designated assembly points equipped with gloves and garbage bags to tackle the stubborn remnants of party sprays and silly string that had adhered to roads and public areas.
Sheikha Shamma documented the effort on Instagram, highlighting particularly touching moments such as a young schoolgirl who joined the cleanup directly after classes, whom she praised as “a young eco warrior.” The business community also contributed significantly by encouraging employee participation, demonstrating widespread commitment to environmental stewardship.
The cleanup operation, which commenced at 5 PM, addressed not only conventional waste but also the challenging residue from festive materials that required dedicated effort to remove. Sheikha Shamma emphasized that even those unable to join organized locations could contribute by cleaning their immediate surroundings, reinforcing the message that civic responsibility extends to all residents.