In a sharp public rebuke released Thursday, global technology conglomerate Meta has launched a fierce attack on Australian federal government plans to force major digital platforms to compensate local news publishers for hosting their content, labeling the proposed legislation as “grossly unfair” and economically ill-conceived.
The draft regulatory framework, which is set to be tabled before Australia’s parliament later this year, specifically targets three large foreign-owned tech platforms: Meta, Google and TikTok. The policy structure gives the firms an initial window to negotiate direct, voluntary licensing agreements with Australian news outlets. If no deals are reached, a mandatory annual levy equal to 2.25% of the companies’ total domestic Australian revenue would be imposed. The three corporations were selected for this regulation based on their high local revenue and massive domestic user bases, according to Australian government framing.
Meta, the parent company of major social platforms Facebook and Instagram, left no room for ambiguity about its stance in the official statement. “Our position is clear: this law is poorly designed, grossly unfair, and will fail to deliver a diverse and sustainable news industry,” the company said. “We are vehemently opposed to this legislation. It is discriminatory, economically incoherent, and will not deliver the sustainable news sector that Australian journalists and audiences deserve.”
The firm doubled down on its criticism of the policy’s selective targeting, arguing that the regulation amounts to a targeted tax on a small group of foreign corporations, while domestic and competing platforms offering similar news-hosting services face no equivalent requirements. “Call it what it is: a discriminatory, retroactive tax targeting a handful of foreign companies while competitors offering comparable services face no equivalent obligation,” Meta added.
The proposed legislation is the latest iteration of Australia’s long-running effort to reform the relationship between big tech and traditional news media, an industry that has faced growing existential pressure globally. As audiences have increasingly shifted to social media to consume news content, legacy newsrooms have seen their advertising revenue bases collapse, leaving many outlets struggling to fund original journalism.
Proponents of the new law argue that digital platforms generate massive user engagement and advertising revenue by hosting news content created by traditional publishers, without sharing any of that economic benefit with the organizations that invest in reporting. Backed by research from the University of Canberra showing that more than half of all Australian adults now rely on social media as their primary source of news, supporters say the regulation is long overdue to correct a fundamental market imbalance.
Australian Prime Minister Anthony Albanese has repeatedly defended the need for the policy, stating earlier this year that “Large digital platforms cannot avoid their obligations under the news media bargaining code.” Albanese added that quality journalism needs to have “monetary value attached to it. It shouldn’t be able to be taken by a large multinational corporation and used to generate profits with no compensation.”
This is not the first time Australia has advanced this type of regulation. When Canberra first floated similar rules in 2024, Meta responded by restricting access to the dedicated “news” tab for all Australian users. The company has also already moved to end voluntary content deals with news publishers in the United States, the United Kingdom, France and Germany, signaling its broader global opposition to paying for news content on its platforms.
Australia has positioned itself as a global leader in regulating big tech platforms in recent years, ahead of many other Western democracies. Most recently, in December 2024, the country implemented a world-first policy banning all users under the age of 16 from accessing a wide range of popular social media platforms, a move designed to curb online bullying and protect young users from harmful algorithmic content.









