In an unprecedented move within China’s tourism sector, Ganzi Tibetan Autonomous Prefecture in Sichuan Province has unveiled a groundbreaking lifetime access program for its scenic attractions. The initiative, launched January 28, 2026, in Chengdu, introduces two distinctive pass options: single-attraction lifetime access and a comprehensive pass covering 14 premier destinations.
The comprehensive lifetime pass, priced strategically at either 317 or 318 yuan (approximately $46), represents exceptional value compared to the standard cumulative entry fee of 1,091 yuan for individual visits to all included sites. Among the participating attractions are world-renowned natural wonders including Hailuogou Glacier and the spectacular Daocheng Yading nature reserve.
Prefecture Governor Feng Fagui characterized the program as a transformative approach to tourism accessibility. Immediately following the official launch ceremony, sales commenced through digital platforms including a dedicated WeChat mini-program and Douyin (China’s version of TikTok). The market response proved overwhelming, with travel agencies securing 600,000 lifetime passes in initial bulk purchases.
Complementing the access program, Ganzi has appointed 150 professional photographers as official tourism ambassadors, granting them complimentary entry to all scenic areas. These visual artists will document the region’s stunning landscapes and cultural heritage, sharing their work globally to enhance international awareness.
According to Liu Hong, Director of Ganzi’s Culture, Radio, Television, and Tourism Bureau, the multifaceted strategy aims to position the prefecture as a premier international eco-cultural tourism destination. The initiative builds upon the region’s growing tourism momentum, which saw 260,000 visitor arrivals in the previous year.