French authorities have launched an investigation into the Asian fast fashion retailer Shein following allegations of selling ‘sex dolls with a childlike appearance’ on its platform. The Directorate General for Competition, Consumer Affairs, and Fraud Control (DGCCRF) flagged the products, stating that their online descriptions and categorizations ‘make it difficult to doubt the child pornography nature of the content.’ The DGCCRF has escalated the matter to French prosecutors and Arcom, the nation’s online and broadcasting regulator. Shein responded swiftly, telling the BBC that the controversial products were ‘immediately delisted’ upon discovery. The company also emphasized that its team is ‘investigating how these listings bypassed our screening measures’ and is conducting a ‘comprehensive review to identify and remove any similar items’ listed by third-party vendors. This controversy arises just days before Shein is scheduled to open its first permanent physical store worldwide, located in a Parisian department store. The incident has sparked widespread concern and scrutiny over the platform’s content moderation practices.