In Japan, a unique industry has emerged to address the growing issues of loneliness and societal pressures: the ‘rental family’ service. Ryuichi Ichinokawa, the founder of the Heart Project, has been at the forefront of this niche business for nearly two decades. His company provides surrogate family members and friends for clients who need to maintain appearances or fill emotional voids. From posing as a boyfriend during legal discussions to attending school events as a friendly uncle, Ichinokawa’s services have become a lifeline for many.
‘Rental Family’ spotlights real-life Japanese businesses that offer fill-in relatives, friends
