In the heart of Riyadh, a unique social experiment is unfolding at the A12 cafe, where Saudis in traditional attire gather to enjoy the ambiance of a pub without the alcohol. The establishment, which opened in April 2025, serves German Warsteiner beer with 0.0% alcohol content, poured into large mugs and accompanied by peanuts, mimicking the classic pub experience. The cafe has become a hotspot for young Saudis eager to explore new social spaces while adhering to the kingdom’s strict alcohol ban. Manager Abdallah Islam emphasizes that the goal is to provide an original experience that aligns with local values, allowing customers to share their moments on social media. The scene at A12 is a microcosm of the broader societal changes in Saudi Arabia, where cinemas have reopened, women are driving, and foreign tourists are welcomed. However, alcohol remains a red line, with the country maintaining its ban since 1952. The cafe’s success reflects a delicate balance in a youthful nation where curiosity and experimentation are tempered by cultural and religious boundaries. As one young customer, Sheikha, noted, ‘The word ‘beer’ alone is scary, but I got over my fear, and honestly, it’s refreshing.’ The A12 cafe symbolizes a cautious yet progressive step in Saudi society, offering a space for social interaction without crossing traditional lines.