A major international initiative targeting gender-based violence was unveiled Tuesday by the No More Foundation in coordination with Brazil’s upcoming hosting of the 2027 Women’s World Cup. The comprehensive campaign aims to leverage the global sporting event’s platform to address alarming rates of violence against women in Brazilian society.
Citing a concerning 2025 research study indicating that 37% of Brazilian women aged 16 and above experienced violence within the past year, the New York-based organization is implementing a multi-faceted approach to prevention and education. The strategic program will feature public service announcements during sports broadcasts, educational curriculum development for schools and community organizations, and extensive digital content creation in the pre-tournament period.
Brazil, selected as host nation in 2024, will stage the tournament across eight cities from June 24 to July 25, 2027. No More Global CEO Pamela Zaballa emphasized the unprecedented reach of this initiative, stating: “Integrating prevention messaging, education, and survivor resources into one of the world’s most watched sporting events creates potential for global impact reaching millions—both women and men—with lasting effects extending far beyond the tournament.”
The campaign has garnered significant institutional support, including partnerships with Brazil’s tourism board (Visit Brazil) and national broadcaster EBC. Marcelo Freixo of Visit Brazil noted that the World Cup preparation cycle “represents a historic opportunity to strengthen our image as a country that promotes equality, safety, and respect.”
Launch elements included a public service announcement featuring prominent football figures: current player Tarciane, former legend Formiga, and women’s national team coach Arthur Elias, demonstrating cross-generational commitment to the cause.