HOHHOT — The Inner Mongolian capital of Hohhot has embarked on an ambitious winter tourism initiative, launching over 300 specialized amusement programs since December 2025. This comprehensive development strategy combines traditional ice sports with contemporary cultural experiences and modern consumption venues to stimulate economic activity during the traditionally slow tourism season.
New aerial photography reveals extensive infrastructure development at local skiing resorts, where visitors now enjoy enhanced facilities amid picturesque snowy landscapes. The municipal government’s coordinated effort integrates multiple economic sectors including hospitality, retail, and entertainment under a unified winter tourism banner.
Beyond conventional winter sports, the programs incorporate cultural elements showcasing Inner Mongolia’s unique heritage alongside modern consumer experiences. This strategic blending of traditional and contemporary attractions aims to create a multifaceted tourism ecosystem that appeals to diverse visitor demographics.
The initiative represents a significant investment in cold-weather infrastructure, transforming the region’s climatic challenges into economic opportunities. Local businesses report increased patronage while tourism authorities note rising visitor numbers compared to previous winter seasons.
Economic analysts suggest this approach could serve as a model for other northern Chinese cities seeking to maximize year-round tourism potential. The programs continue through the winter season with ongoing evaluations for potential expansion in subsequent years.