In an innovative community initiative, Jumeirah Lake Towers (JLT) has appointed its first-ever Chief Dog Officer—a cheerful cocker spaniel named Chase. The friendly canine was selected through a neighborhood-wide competition designed to promote community engagement and highlight Dubai’s growing pet-friendly environment.
Chase, recognizable by his custom outfits and purple cap, has become a familiar presence throughout JLT. His official responsibilities include welcoming new canine residents, promoting proper pet etiquette in shared spaces, and showcasing the area’s pet-friendly establishments and walking routes. The four-legged ambassador will also play a role in inaugurating JLT’s new dog park in Cluster B.
Samantha D’Sa, Chase’s owner and a Canadian expatriate who relocated to the UAE just one year ago, expressed surprise at her dog’s selection. “It was meant to be just a bit of fun,” she told local media. “I honestly never thought he’d win.” She noted that Chase has been thoroughly enjoying the perks of his position, particularly the treats and attention.
The appointment reflects Dubai’s evolving approach to pet-friendly urban planning, though residents note there’s still progress to be made. D’Sa highlighted transportation challenges, explaining that moving Chase around the city requires booking pet taxis in advance. She expressed hope that regular taxi services might eventually incorporate pet-friendly options to facilitate easier mobility for pet owners.
Chase’s journey to canine celebrity began when D’Sa initially fostered him after his previous family left the country. Within days, she realized the temporary arrangement had become permanent. His sociable nature—characteristic of the ‘Velcro dog’ cocker spaniel breed that forms strong attachments—made him a natural fit for the ambassador role after another resident insisted D’Sa enter him in the competition.