In a strategic move to boost international tourism, Macao’s Government Tourism Office (MGTO) has unveiled a complimentary coach service program for global visitors transiting through Hong Kong. The initiative, launched on January 20, 2026, will remain operational through December 31, 2026, representing a comprehensive year-long hospitality campaign.
The program establishes a dedicated service counter at Hong Kong International Airport where eligible international passengers can obtain free one-way coach tickets. These coaches will transport visitors directly to Macao via the monumental Hong Kong-Zhuhai-Macao Bridge, creating a seamless travel experience between the two special administrative regions.
MGTO officials stated this transportation incentive specifically targets the diversification of Macao’s visitor markets. By reducing transportation barriers, the program aims to stimulate international travelers’ interest in extending their stay to include Macao, traditionally overshadowed by Hong Kong’s transit hub status. The tourism office collaborated directly with cross-border bus service operators to ensure operational feasibility and passenger comfort.
This initiative forms part of Macao’s broader strategy to position itself as more than a gaming destination, showcasing its cultural heritage and tourism attractions to a global audience. The program’s timing during a period of global travel recovery indicates Macao’s proactive approach to tourism market regeneration and competitive positioning in the Asian tourism landscape.