Influencers get hands-on in Hangzhou’s rural museums

A group of international influencers recently embarked on a cultural journey to Xikou village, located in Baizhang town, Hangzhou, Zhejiang province. Their visit was not just a cultural exploration but also an insightful look into how this remote, bamboo-covered village has transformed itself through the burgeoning rural museum industry. Content creators hailing from the United Kingdom, Ireland, Nigeria, and Tunisia explored several of Xikou’s unique rural museums. They immersed themselves in local traditions, including the 24 solar terms, bamboo craftsmanship, and hand-weaving. This experience highlighted the pivotal role of culture in driving rural revitalization, showcasing how heritage and innovation can merge to breathe new life into rural communities.