In Macao, the fusion of cultural heritage and sports has created a vibrant synergy, enhancing the city’s appeal as a tourist destination and cultural hub. The 15th National Games, co-hosted by Macao, has become a catalyst for this integration, with historic sites serving as stunning backdrops for sporting events. The Tap Seac Multi-sports Pavilion, located near the Jardim de Vasco da Gama, a garden dating back to 1898, exemplifies this blend. Visitors and athletes alike have been captivated by the unique combination of sports and heritage, with tourists snapping photos and exploring nearby historic landmarks. Ieng Weng-fat, a member of the Cultural Development Consultative Committee of the Macao Special Administrative Region, emphasized the importance of this ‘cultural-heritage-plus-sports’ model in sustaining the relevance of historic sites. The torch relay, which incorporated numerous heritage spots, successfully brought Macao’s world heritage into the national spotlight. The strategic layout of competition venues, including the Macao Forum and Cotai’s integrated resorts, ensures a seamless ‘event-and-sightseeing’ experience. Creative expressions, such as co-branded blind boxes featuring the games’ mascot and heritage themes, have also gained popularity. This innovative approach not only attracts domestic visitors but also has the potential to draw international audiences fascinated by Macao’s historical significance. In the long term, this model could foster cross-cultural understanding and present a unique opportunity to share China’s cultural narrative with the world.