In a daring daylight robbery at the Louvre Museum, thieves demonstrated a surprising level of German efficiency, utilizing a German-made freight lift to execute their plan. The incident, which unfolded in less than four minutes, saw the criminals wheel the lift to the museum, ascend the façade, force open a window, and make off with priceless Napoleonic jewels before escaping on motorbikes through central Paris. Photos of the freight lift, manufactured by Böcker Maschinenwerke GmbH, quickly went viral, turning the spotlight on the company. Alexander Böcker, the managing director and third-generation owner, expressed initial shock at the misuse of their product but soon embraced the situation with a sense of humor. By Monday morning, the company had launched a social media campaign featuring the lift, highlighting its capabilities with a slogan that translates to ‘when something needs to be done quickly.’ The post emphasized the lift’s ability to transport up to 400 kilograms of ‘your treasures’ at a speed of 42 meters per minute, powered by a whisper-quiet 230 Volt E-Motor. Böcker acknowledged the overwhelming positive feedback, though he clarified that the lift is not designed to transport humans. The incident has inadvertently turned into a marketing coup for the company, showcasing the unexpected intersection of crime and commerce.
How a German freight lift became an unexpected social media star in the Louvre heist
