The New Zealand falcon, known by its Māori name kārearea, has soared to victory in the country’s annual Bird of the Year competition, securing 21% of the votes. Renowned for its incredible speed, reaching up to 200km/h in a dive, this high-speed hunter thrives in the dense forests of New Zealand. However, its population is dwindling, with only 5,000 to 8,000 individuals remaining. The competition, now in its 20th year, aims to raise awareness about the plight of New Zealand’s endangered native species. This year’s contest featured 73 birds, each championed by volunteer campaign managers who employed memes, reels, and hand-drawn posters to garner support. Nicola Toki, chief executive of conservation group Forest & Bird, emphasized the seriousness behind the campaign, noting that 80% of this year’s top 10 birds are at risk. Among them are the kākāpō and karure black robin, both classified as ‘nationally critical’ with fewer than 300 individuals each. Habitat destruction, climate change, and introduced predators continue to threaten these species, but Toki highlighted the power of public awareness. The competition saw a record-breaking 75,000 voters, with the kārearea not only earning the title but also inspiring a new waiata (Māori song). Other notable contenders included the kea and kakaruia black robin, which secured second and third place, respectively. The competition has gained international attention, with past controversies including voter fraud allegations and the unexpected win of a bat in 2021. New Zealand’s initiative mirrors similar efforts globally, such as Australia’s Bird of the Year competition, underscoring the importance of celebrating and conserving local birdlife.