The Embassy of Sri Lanka in Abu Dhabi has taken a significant step to promote Sri Lanka as a top travel destination for UAE residents. On November 17, 2025, the embassy hosted a tourism promotion event titled ‘Discover the Magic of Sri Lanka’ at the Bab Al Qasr Hotel in Abu Dhabi. The event brought together key stakeholders, including travel agencies, airlines, media representatives, government officials, and diplomats, to showcase Sri Lanka’s tourism potential. With 4,827 UAE tourists visiting Sri Lanka by October 2025, the embassy emphasized the need to strengthen promotional efforts in the UAE. Aitken Spence Travels, a major supporter of the initiative, highlighted its longstanding partnerships with UAE-based travel agents and contributed to the event with raffle prizes. The event featured opening remarks by Sri Lanka’s Ambassador to the UAE, Arusha Cooray, and a keynote address by Nalin Jayasundara, Managing Director of Aitken Spence Travels. Attendees gained insights into Sri Lanka’s natural beauty, cultural diversity, and unique tourism offerings. Ambassador Cooray underscored the growing cooperation between Sri Lanka and the UAE in tourism and expressed gratitude to all participants. The event concluded with a reception and an interactive Q&A session, fostering discussions on enhanced airline connectivity and new tourism experiences. This initiative underscores Sri Lanka’s commitment to positioning itself as a premier destination for Emirati travelers.
Embassy of Sri Lanka works with travel agencies to promote Sri Lanka tourism in the UAE
