In the bustling city of Dubai, one man is tackling a silent crisis that affects millions globally: male loneliness. Steve Ashby, a 71-year-old expatriate and cancer survivor, has founded One Connection Away (OCA), a groundbreaking initiative aimed at helping men rebuild meaningful connections and improve their mental health. Operating from his modest home office in Barsha Heights, Steve’s journey began with his own battle against isolation, exacerbated by his aggressive stage 4 prostate cancer and brain seizures. Realizing the lack of accessible, practical support for men, he created OCA—a neuroscience-based micro-course designed to guide men back into visibility, community, and emotional vitality. Male loneliness, often hidden behind careers and productivity, has profound societal and economic impacts. Steve’s approach focuses on disrupting the ‘Loneliness Spiral,’ a six-stage descent into emotional numbness, through seven pillars: Stretch, Posture, Exercise, Connection, Reflection, Nutrition, and Sleep. OCA’s innovative tools, such as the ‘Opening Gambit’ and ‘Connection Hubs,’ encourage men to take small, sustainable steps toward reconnection. The initiative is gaining traction globally, with partnerships in the UAE and beyond, as businesses recognize the cost of employee disengagement. Steve’s vision extends to creating a global ecosystem, including the VITAL MEN’S ROOM, an online community supporting offline transformation, and a sister program focused on men’s health and longevity. His mantra, ‘You’re not alone. You’re just disconnected,’ resonates with men worldwide, offering hope and practical solutions to combat loneliness.
