DUBAI: A pioneering cultural tourism venture is redefining visitor experiences in the United Arab Emirates by facilitating genuine connections between Emirati citizens and international visitors. ‘Meet The Locals’, founded in 2017 by Emirati entrepreneur Khadija Behzad, has emerged as a significant platform within the UAE’s ‘World’s Coolest Winter’ campaign, which this year celebrates Emirati entrepreneurship under the theme ‘Our Winter Is Entrepreneurial’.
The initiative represents more than commercial tourism—it embodies the UAE’s fundamental principles of coexistence, tolerance, and meaningful human interaction. By creating direct engagement opportunities between Emirati hosts and global visitors, the project builds cultural bridges that offer firsthand understanding of local traditions and contemporary Emirati life.
Founder Khadija Behzad developed the concept after recognizing recurring questions about Emirati culture during her tourism sector work. “Meet The Locals isn’t merely a tourism investment but an important national platform dedicated to showcasing authentic Emirati identity,” Behzad stated. “Particularly as the UAE has become a global leader in communication and intercultural dialogue, this initiative fosters cultural closeness.”
The project has evolved into a comprehensive cultural exchange program offering three core services: curated social gatherings featuring traditional Emirati meals hosted by young citizens; professionally guided tours of museums and heritage sites with licensed interpreters; and customized cultural orientation sessions for corporate employees and official delegations.
These experiences allow participants to engage in open dialogue about traditional attire, gender roles, daily routines, and celebration rituals while gaining historical context about the UAE’s development. The initiative demonstrates how domestic tourism enterprises can effectively promote national identity while strengthening the UAE’s position as a destination for meaningful cultural exchange.