China’s domestic tourism industry has witnessed a remarkable surge in 2025, with nearly 5 billion visits recorded across various tourist destinations in the first three quarters. This represents an impressive 18% year-on-year increase, signaling a robust recovery and growing enthusiasm for domestic travel. The data underscores the resilience of China’s tourism sector, which has been steadily rebounding from the challenges posed by global uncertainties in recent years. The rise in domestic tourism is attributed to several factors, including improved infrastructure, government initiatives to promote local travel, and a renewed interest in exploring the country’s diverse cultural and natural attractions. Popular destinations such as Changchun Park, with its vibrant autumn colors, and educational exhibitions like Shanghai’s first event for elderly learning, have drawn significant attention. This upward trend not only boosts local economies but also highlights the importance of sustainable tourism practices to preserve China’s rich heritage and natural beauty.