Dubai has significantly advanced its educational diplomacy efforts across India with the successful completion of its second multi-city Destination Dubai Expo roadshow in February 2026. The initiative, part of the Study Dubai government program, strategically engaged prospective students and families in Kolkata (February 2), Pune (February 4), and Bhopal (February 8), showcasing the emirate’s rapidly expanding higher education ecosystem.
The government-backed initiative represents a collaborative effort between the Knowledge and Human Development Authority (KHDA), TECOM Group, and Dubai Economy and Tourism (DET). Curated by Dubai-based Brand Grayscale, the roadshow provided a strategic platform connecting Dubai’s internationally recognized universities with Indian students, parents, and education counselors.
Dr. Wafi Dawood, CEO of the Strategic Development Sector at KHDA, emphasized Dubai’s unique educational value proposition: ‘Dubai offers international students more than a degree – it offers opportunity. Through globally recognized universities, strong industry connections, and a safe, diverse, and future-focused environment, students can pursue education aligned with their ambitions while building skills that contribute to Dubai’s economy and long-term growth.’
The participating institutions—including the American University in Dubai, University of Birmingham, Middlesex University, University of Wollongong, and several other prestigious universities—highlighted Dubai’s advantages: globally accredited programs, robust industry linkages, post-study career opportunities, and a vibrant multicultural student experience. Dubai’s geographic proximity to India and student-friendly visa ecosystem further positions it as an attractive international education destination close to home for Indian students.
The event featured curated one-to-one interactions, structured discussions, and focused information sessions that provided comprehensive insights into academic opportunities and student life in Dubai. This initiative aligns with Dubai’s Education 33 strategy, which aims to create an integrated ecosystem where learning, innovation, and real-world experience converge to prepare students for evolving global challenges.