China’s premier ice-and-snow destinations are preparing for a surge in winter tourism, with Harbin leading the charge. The Harbin Ice-Snow World, the largest ice-and-snow theme park globally, is expanding its offerings for the upcoming season. Spanning 1.2 million square meters, the park will feature new attractions such as hot spring camps, cross-country skiing tracks, and themed parades. Enhanced smart tourism services and accessibility facilities aim to attract global visitors. Last season, the park welcomed over 3.56 million visitors, contributing significantly to the local economy. The city of Harbin, known as China’s ‘ice city,’ recorded 90.35 million visitors last winter, generating 137.22 billion yuan in tourist spending. Beyond Harbin, other regions like Mudanjiang, Jilin, and Altay are also capitalizing on their unique ice-and-snow resources. Mudanjiang’s China Snow Town opened with over 30 cultural and tourism activities, while Jilin plans to issue 100 million yuan in vouchers to boost winter tourism. Altay, leveraging its rich skiing heritage, will offer a nine-day ‘snow break’ for students, promoting nature connection and cultural inheritance. These initiatives align with China’s broader strategy to develop the ice-and-snow economy, targeting a 1.2 trillion yuan economic scale by 2027.