China’s tourism sector has demonstrated extraordinary resilience and growth, with official data from the Ministry of Culture and Tourism revealing a record 6.522 billion domestic tourist trips throughout 2025. This impressive figure represents a substantial 16.2 percent increase compared to the previous year, signaling a robust recovery and expansion of China’s domestic travel market.
The remarkable resurgence of domestic tourism highlights several key developments within China’s economy and society. The data indicates that Chinese citizens are traveling with unprecedented frequency, reflecting improved consumer confidence, increased disposable income, and successful government initiatives to stimulate domestic consumption. This tourism boom has created a positive ripple effect across numerous sectors including hospitality, transportation, retail, and entertainment.
Regional tourism initiatives have contributed significantly to this growth, with destinations like Jilin Province in Northeast China capitalizing on winter sports attractions to draw visitors. Simultaneously, cultural events such as Zigong’s renowned lantern festival and specialized exhibitions like the agarwood showcase in Shanghai have emerged as significant tourist draws, blending traditional Chinese culture with modern tourism experiences.
The tourism recovery also aligns with broader infrastructure developments and environmental conservation efforts. Enhanced transportation networks, restored natural sites like wetlands attracting migratory birds, and the development of special economic zones such as the Hainan Free Trade Port have collectively created a more accessible and diverse tourism landscape across China.
This surge in domestic travel represents not just an economic indicator but also reflects shifting social patterns and preferences in post-pandemic China, where domestic exploration has gained prominence over international travel for many Chinese tourists.