A controversial fireworks display orchestrated by outdoor apparel brand Arc’teryx in the Himalayas has led to significant environmental concerns and the dismissal of four Chinese officials. The event, designed by renowned pyrotechnics artist Cai Guo-Qiang, aimed to promote mountain culture but instead drew widespread criticism for its ecological impact. Videos of the display, which featured vibrant fireworks resembling a ‘rising dragon’ over the Tibetan landscape, triggered a public outcry and calls for a boycott of the brand. Authorities in Tibet’s Shigatse city confirmed that the fireworks, lasting nearly a minute, affected approximately 30 hectares of grassland, leaving behind remnants and plastic debris. While the short-term damage was deemed limited, further monitoring is required to assess long-term ecological risks. The incident also caused temporary disturbances to local wildlife due to the bright lights and loud noises. In response, Arc’teryx and Cai Guo-Qiang issued apologies, with the latter pledging to collaborate with authorities on environmental restoration efforts. The dismissed officials include Gyantse county’s Communist Party secretary, public security chief, and two senior environmental agency members. Arc’teryx, founded in 1989 and now owned by Hong Kong-listed Anta Sports, emphasized its commitment to sustainability and stated that biodegradable materials were used in the display. The company also announced plans to work with an external agency to evaluate the project’s environmental impact.