Dubai is redefining golf’s digital landscape as the Creators Dubai Desert Classic (CDDC) prepares for its second installment from January 17-18, 2026. This groundbreaking event converges social media influence with professional golf, creating an innovative platform that transforms how global audiences engage with the sport.
The tournament assembles 16 premier sports and lifestyle content creators from across North America, Europe, and Australia for a unique two-round strokeplay competition. The action commences with a dramatic floodlit session on the Faldo Course against Dubai Marina’s glittering skyline on January 17, followed by a concluding round on the iconic Majlis Course on January 18—the same championship layout that will host the Hero Dubai Desert Classic days later.
This initiative represents a strategic evolution in sports presentation, leveraging the massive reach of digital creators to connect with younger, digitally-native demographics. The inaugural 2025 edition demonstrated extraordinary engagement metrics, generating 13.3 million views from a single highlight video and contributing to an estimated 192 million impressions through the tournament’s influencer program.
Tournament Executive Director Simon Corkill emphasized the event’s significance: “The CDDC addresses a fundamental shift in global golf consumption. While traditional broadcast remains vital, the most rapid audience expansion occurs through digital storytellers who shape culture, lifestyle, and sport in real-time.”
Participating creators including Mac Boucher (Canada), Georgia Ball (UK), and Sara Winter (USA) will provide unprecedented behind-the-scenes access, blending competitive golf with authentic content creation. The expanded two-day format enables deeper storytelling opportunities that showcase both elite golf and Dubai’s credentials as a premier sporting destination.
The event runs parallel to the 37th Hero Dubai Desert Classic (January 22-25), which features defending champion Tyrrell Hatton alongside golf superstars Rory McIlroy, Tommy Fleetwood, and Viktor Hovland. The tournament further enhances its appeal with Tournament Town—a vibrant fan zone featuring live music, culinary experiences, and family activities—solidifying its status as one of Dubai’s most inclusive sporting festivals.
Highlight coverage from the Creators Dubai Desert Classic will premiere across official social channels on January 20, offering global audiences a innovative perspective on competitive golf.









