Bonding strengthened via music and much more

On the Chinese short-video platform Douyin, a group of South Korean artists have garnered significant attention, amassing 500,000 followers and over 6 million likes by creating Korean cover versions of popular Chinese songs. Their account, Ouba Music and Ouba Studio, prominently features the slogan, ‘Music does not have boundaries,’ reflecting their mission to foster cross-cultural connections through music. Back Nam-jun, the manager of the accounts, emphasized that music transcends language barriers and serves as a universal medium for emotional expression, independent of political or diplomatic constraints. Back, a fluent Mandarin speaker and Shandong University graduate, shared a touching anecdote about a Chinese follower who uses their music to soothe her child to sleep. This interaction, among others, has motivated the team to continue their creative endeavors. Their work has also introduced many South Koreans to Chinese pop music for the first time. This initiative is part of broader people-to-people exchanges between China and South Korea, two neighboring nations with a history of cultural and economic collaboration. Woo Su-keun, president of the Korea-China Global Association, highlighted the mutual influence of Chinese and South Korean cultures, particularly among younger generations. Woo’s association is actively promoting youth, cultural, and sports exchanges, as well as fostering industrial cooperation in areas like sustainability and artificial intelligence. Shin Kyung-sook, president of the Korea-China Economy and Culture Education Association, emphasized the importance of educational and digital cultural collaborations, including AI art, metaverse tourism, and gaming. Back has also organized language exchange activities in Seoul and opened a Chinese classroom to further cultural understanding. Looking ahead, Back aspires to perform in China, aiming to connect directly with Chinese audiences and strengthen cultural bonds through music.