The Australian government has initiated a comprehensive public education campaign to guide parents and children in transitioning away from social media ahead of the implementation of a groundbreaking national age restriction. Starting December 10, social media platforms such as Facebook, Instagram, Snapchat, TikTok, X, and YouTube will face fines of up to 50 million Australian dollars ($33 million) if they fail to enforce measures preventing users under 16 from creating accounts. The current de facto age limit, based on U.S. privacy laws, is 13. Australian eSafety Commissioner Julie Inman Grant emphasized the significance of this change, describing it as a “very monumental event for a lot of young people.” The campaign, which includes digital, television, radio, and billboard messages, aims to raise awareness and provide resources for families to navigate the new regulations. Communications Minister Anika Wells highlighted the goal of allowing children to experience childhood without the pressures of social media, while also giving young Australians more time to develop their identities. However, the policy has sparked debate, with over 140 academics opposing the age limit as overly simplistic. Despite these concerns, the law passed with strong support last year. Australia’s approach is being closely monitored by other nations, including Denmark, which is considering similar measures to protect children in the digital age.
Australia sharing tips on curbing social media for children before age limit starts in December
