Dubai’s Roads and Transport Authority (RTA) has initiated a comprehensive public transport etiquette campaign targeting behavioral improvements across the city’s Metro and Tram networks. Developed in partnership with system operator Keolis-MHI, this initiative addresses growing concerns about passenger conduct during peak travel periods.
The campaign emphasizes fundamental courtesy principles including appropriate cabin selection, priority seating for senior citizens and people of determination, maintaining clear doorways for passenger flow, and respecting fellow commuters’ privacy and rights. Hassan Al Mutawa, Director of Rail Operations at RTA’s Rail Agency, stated the program aims to cultivate a culture of responsible behavior through targeted awareness of essential practices.
Implementation strategies include multi-channel communication through in-carriage guidance materials, digital screens, station signage, and social media platforms to ensure message penetration across all demographic segments. Frontline personnel including Customer Happiness teams, ticket inspectors, and station staff will provide real-time guidance and reinforcement of etiquette standards.
Al Mutawa emphasized that the campaign represents more than mere reminders—it reinforces the culture of respect that characterizes Dubai’s world-class transport system. The initiative supports RTA’s broader objectives of enhancing public transportation infrastructure, advancing smart mobility goals, and fostering shared responsibility among the commuting public. As one of the world’s most advanced transit systems, Dubai’s Metro and Tram networks seek to maintain global standards of safety, comfort, and operational efficiency through improved passenger behavior.