What originated as a modest WhatsApp group formed out of collective frustration has rapidly transformed into one of the United Arab Emirates’ most inclusive motorcycling communities. World of Bikers (WOB), established in April 2025 by veteran rider Victor King, has expanded from a small gathering of enthusiasts to a nearly 400-member organization spanning the UAE and international borders.
The community’s foundation emerged when King witnessed unacceptable behavior during a group ride, particularly the inappropriate treatment of a female rider and subsequent dismissal of concerns. With 26 years of UAE residency and approximately 700,000 kilometers of riding experience across multiple countries, King implemented his philosophy: “If there is a problem, you fix it.” Within hours, he established a new community built on the SAIL Together principle—Support, Advise, Inspire, and Learn.
Unlike traditional motorcycle clubs, WOB functions as a unifying platform that transcends brand affiliations and riding backgrounds. The community comprises solo riders and club members from diverse regions including Oman, Saudi Arabia, Bahrain, India, Sri Lanka, Pakistan, Australia, and the United States.
Governance and guidelines were developed through collaborative member input, ensuring the culture of respect and inclusivity remains rider-defined. Beyond organized rides, WOB provides real-time road safety updates, weather alerts, mechanical assistance, and travel information. The community demonstrated its profound solidarity when members collectively supported a grieving family after a fatal accident, assisting with hospital coordination, administrative procedures, insurance guidance, and legal processes.
Technological innovation has further enhanced the community’s capabilities. WOB recently launched a dedicated mobile application that consolidates member communications, ride planning, and safety features. The app incorporates geolocation functionality enabling riders to discover nearby events and connect with others within their radius. Notably, the platform has automated the previously tedious process of endurance certification—a recognition of long-distance riding achievement that required extensive manual documentation. Through AI-powered compilation, certification time has been reduced from months to mere hours while maintaining verification integrity.
Membership remains free for licensed hobby riders, reinforcing the community’s commitment to accessibility. While future commercial features are contemplated, the organization maintains its primary focus on fostering genuine rider connections and support systems.