BANGKOK — In a landmark regulatory shift, Thailand has officially terminated a 53-year prohibition on afternoon alcohol sales, implementing a 180-day trial period effective immediately. The historic amendment to the Alcoholic Beverage Control Act, published in the Royal Gazette on Tuesday, eliminates the longstanding 2:00 PM to 5:00 PM sales window that had been in effect since 1972.
The policy revision permits retail establishments to sell beer, wine, and spirits from 11:00 AM until midnight, while entertainment venues may serve alcohol until 1:00 AM. The decision is strategically timed to capitalize on the year-end holiday tourism season, potentially generating significant revenue increases for bars, restaurants, convenience stores, and hospitality businesses.
Originally instituted during Thailand’s military regime, the rationale behind the afternoon sales prohibition had become increasingly ambiguous over decades. Despite Buddhism’s discouragement of intoxicants—the predominant religion in Thailand—alcohol consumption remains culturally prevalent. Enforcement of the ban had been notoriously inconsistent, with exemptions for airports, hotels, and entertainment districts, while many small businesses operated in a regulatory gray area with discreet under-the-counter sales.
The temporary suspension follows comprehensive alcohol sales bans implemented during COVID-19 pandemic restrictions. While welcomed by tourism and hospitality sectors, some public health advocates express concerns about potential increases in drunk driving incidents and alcohol-related harms. Government officials emphasize the trial nature of the measure, with comprehensive evaluation scheduled after the 180-day period to assess social and economic impacts.