The city of Dali in China’s Yunnan province has become the focal point of cultural preservation and innovation as it launched a week-long promotion event for intangible cultural heritage brands on November 23, 2025. The event, which officially commenced on Sunday, features over 120 heritage brands, showcasing the rich tapestry of traditional craftsmanship and cultural practices unique to the region. Among the highlights was a live demonstration by a skilled artisan crafting a Dulong blanket, a testament to the intricate techniques passed down through generations. This initiative aims to elevate the visibility of these cultural treasures, fostering both local and international appreciation. The promotion week not only celebrates the artistic legacy of Yunnan but also seeks to integrate these heritage brands into modern markets, ensuring their sustainability for future generations. The event has drawn significant attention, with participants and visitors alike marveling at the diversity and depth of the cultural heritage on display.
Promotion week for intangible cultural heritage brands opens in Dali, China’s Yunnan
