In a groundbreaking initiative, over 70,000 primary and secondary school students in Altay prefecture, Xinjiang Uygur Autonomous Region, are set to enjoy their first official ‘snow break.’ This innovative holiday, spanning nine days from December 1 to 5, including adjacent weekends, aims to promote the region’s burgeoning ice-and-snow economy. During this period, students will have free access to local ski resorts and public transit within Altay city, facilitated by their identity certificates. Additionally, local cultural venues, libraries, and museums will host a series of ice and snow-themed events. The initiative seeks to connect students with nature, preserve cultural heritage, and enhance physical health. Altay’s cultural and tourism departments are collaborating with ski resorts, hotels, and cultural venues to offer discounts on skiing, food, accommodations, and transportation. This move is part of China’s broader strategy to develop its ice-and-snow economy, which has seen significant growth since the 2022 Beijing Winter Olympics. In the 2023-2024 snow season, Altay attracted approximately 4.89 million tourists, generating 5.1 billion yuan in revenue, contributing significantly to Xinjiang’s overall growth. The State Council’s guidelines aim to expand the ice-and-snow economy to 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030.