China Snow Town, a premier ice-and-snow tourism destination in Heilongjiang Province, officially opened its doors to visitors on November 17, 2025. Located in Mudanjiang City, the scenic area has curated over 30 cultural and tourism activities, blending traditional folk customs, modern performances, and cutting-edge light shows to create an immersive winter experience. The region, known for its extended snow season, witnessed its first snowfall on October 17 this year, six days earlier than in 2024. With snow depths reaching up to 2 meters during peak season, the area attracts global tourists, drawing a record 1.45 million visitors last winter. Heilongjiang’s ice-and-snow economy has become a significant contributor, achieving a market value of 266.17 billion yuan ($37.6 billion) in 2024, with tourism alone accounting for 182.33 billion yuan. China’s ambitious plan to develop its ice-and-snow economy aims for a total market value of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, positioning it as a key driver of economic growth.