The UAE Government has introduced the ‘Emirati National Identity Strategy,’ a comprehensive initiative aimed at reinforcing national belonging, pride, and social cohesion. Announced during the UAE Government Annual Meetings 2025 in Abu Dhabi, the strategy was developed collaboratively by the Ministry of Culture and the National Projects Office of the Presidential Court. Minister of Culture Salem bin Khalid Al Qassimi outlined its vision and objectives during a keynote session titled ‘Legacy and Responsibility,’ emphasizing its role in unifying government efforts to embed Emirati identity across all sectors. The strategy is built on three pillars: defining the identity’s core values, establishing a national framework, and creating a governance model to ensure sustainability. It also highlights six core elements of Emirati identity, including Islamic values, the Arabic language, heritage, and family, alongside five core values such as respect, ambition, and generosity. Seven dimensions, ranging from education to media, will serve as channels to deliver the strategy’s objectives. Thirteen key initiatives, including integrating national identity into educational curricula and developing a Media Content Policy, will drive implementation. A National Identity Committee will oversee governance, ensuring alignment across entities. H.H. Sheikha Mariam bint Mohamed bin Zayed Al Nahyan emphasized the strategy’s role in fostering unity and inspiring future generations to embrace their heritage. The initiative reflects the UAE leadership’s vision of nurturing a society rooted in shared values and coexistence.
UAE: Emirati National Identity Strategy launched to strengthen sense of belonging, pride
