As Diwali celebrations commence, Dubai residents are navigating the challenges of soaring gold prices, which have significantly impacted their festive shopping traditions. The Gold Souk in Deira witnessed bustling activity on Dhanteras, a day considered auspicious for purchasing gold and silver. Despite the high prices, long queues formed outside jewelry stores as residents sought to uphold their annual ritual of buying gold during the festival of lights. However, this year, many found themselves purchasing lighter pieces or opting for designs that incorporate other metals or stones to stay within their budgets. Gold prices recently crossed Dh500 per gram, a record high that has forced shoppers to rethink their purchases. Priya Nair, a resident of Al Qusais, shared her experience of buying a small bangle for her daughter, noting that the weight of the gold she could afford was significantly less than in previous years. Similarly, Shalini Kumar from Mankhool emphasized the importance of balancing investment and aesthetics, choosing designs that offer both value and visual appeal. For many families, buying gold during Diwali is not just a tradition but also a form of investment. Jewelry stores have adapted to these changing trends by showcasing lightweight and budget-friendly designs. Priya Jayesh Gupta, a businesswoman from JLT, revealed that she had reduced the number of gold gifts this year due to the price surge. Despite the financial constraints, the cultural significance of buying gold during Diwali remains strong, with many residents viewing it as a way to usher in prosperity and good fortune for the new year.