The European Parliament (EP) has taken a significant step toward restricting the use of meat-related terms like ‘burger’ and ‘steak’ for plant-based alternatives. In a 355-247 vote, lawmakers supported the proposal, which aims to prevent plant-based products from being marketed with labels traditionally associated with meat. This move is seen as a win for livestock farmers, who argue that such labeling practices threaten their industry and livelihoods. However, the proposal is not yet law, as it requires approval from the European Commission and the governments of all 27 EU member states. The plant-based food industry has seen rapid growth in recent years, driven by increasing consumer interest in meat-free diets. Critics of the proposal, including environmentalists and liberal lawmakers, argue that it is unnecessary and could hinder sustainability efforts. Key players in the German food industry, such as Aldi, Lidl, and Burger King, have also opposed the ban, stating that it would confuse consumers. Meanwhile, supporters, including German Chancellor Friedrich Merz and the French meat industry, emphasize the need for clear labeling. This proposal follows a similar, unsuccessful attempt in 2020.